Pure Abundance™ Volumizing Shampoo

Pure Abundance™ Volumizing Shampoo is a lightweight, silicone-free volumizing shampoo that removes product buildup and excess oil while delivering 4X more voluminous and 3X shinier hair (when using Pure Abundance™ Volumizing Shampoo and Pure Abundance™ Volumizing Conditioning Rinse for fine hair vs. unwashed hair). The gentle, soft gel texture transforms into a luxurious lather that enhances volume without weighing hair down.

BENEFITS
• 4X more voluminous hair^*
• 3X shinier hair^**
• Reduces breakage by 85%^**

SUITABLE FOR
• Hair types: fine
• Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
• Safe for color-treated hair

AROMA
Features Aveda's own Pure-Fume™ aroma — a fragrance crafted from pure flower and plant essences rather than synthetic fragrance. The fresh, floral scent includes notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

HOW THE BOTANICAL VOLUMIZING BLEND WORKS
The botanical volumizing blend features amaranth seed extract — a first in Aveda hair care — distilled to the size of a peptide to ensure efficacy. This peptide-sized extract evenly plumps each hair strand and reduces surface friction, creating enhanced volume with natural movement.

WHAT ELSE YOU NEED TO KNOW
• 95% naturally derived^***
• Vegan
• Approved by Cruelty Free International

_{*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per the ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.}