be curly advanced™ intensive curl perfecting masque

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Price range: $4.20 through $19.50

Size

6.7 fl oz/200 ml

.85 fl oz/25 ml - travel size

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Description

Intensive treatment hair mask conditions, smooths and adds shine to curly hair, coils and waves. Protects from frizz in high humidity while creating definition.

Additional information

Size	.85 fl oz/25 ml – travel size, 6.7 fl oz/200 ml

Details

Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair mask for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.

This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%¹. The formula also protects from frizz and leaves hair looking more defined and 2X shinier².

Created with our expert team of texture stylists.

Suitable for:
Wave, curl and coil types: 2A – 4C
All hair types: fine, medium and thick
Aroma:
- Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

97% naturally derived3
Silicone-free
Sulfate-free
Vegan
Leaping Bunny Approved
Kokum seed butter deeply nourishes, conditions and provides slip

¹Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs unwashed hair.
³Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Usage

How to Use

After shampooing, smooth through damp hair. Leave on 2 – 5 minutes. Rinse thoroughly.

REGIMEN
Coils and tight curls:
• On wash days, usebe curly advanced™ shampoo, intensive curl perfecting masque andcurl perfecting primer, then style withcoil definer gel.
• Between wash days, swap shampoo for theco-wash to gently cleanse and condition curls and coils without stripping. Follow theco-wash with the intensive curl perfecting masque orconditioner, depending on your individual hair needs, and thecurl perfecting primer. Then, style withcoil definer gel..

Wavy and loosely curly hair:
• On wash days, usebe curly advanced™ shampoo,conditioner andcurl perfecting primer, then style withcurl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Ingredients

Featured Ingredients:

Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils, and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.

Baobob seed oil: Amplifies light reflection across curl pattern for enhanced shine

Sunflower seed oil and shea butter: Conditions, moisturizes and deeply nourishes curls, coils and waves

Silicone free.

RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction

Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate <ILN52131>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Responsible Packaging

200 ml and 25ml: 100% post-consumer PET jar

Responsible Manufacturing

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.