Description

Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones.

Details

Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair

• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan

^*Testing on tresses after one use vs. non-toning shampoo.
^**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

Usage

How to use
Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralizing. Rinse thoroughly. Toning results can vary.

To neutralize brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.

Regimen
• Step 01. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment
• Step 02. Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo
• Step 03. Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed)
• Step 04. Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment
• Step 05. Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme
• Step 06. At night, apply Botanical Repair™ Strengthening Overnight Serum

Ingredients

Water\Aqua\Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (Ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid <ILN53626>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Responsible Packaging

100% post-consumer HDPE bottle

Responsible Manufacturing

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.

botanical repair™ purple toning shampoo

Related Products

Abundant Blowout All-Over Volumizing Spray

Advanced Botanical Kinetics™ Micro-Purifying Cleansing Mousse

Advanced Botanical Kinetics™ Plumping Creme

Advanced Botanical Kinetics™ Plumping Milky Lotion

Advanced Botanical Kinetics™ Revitalizing Essence Lotion

Advanced Botanical Kinetics™ Vitality Serum